IDENTITÉ Debuts at Cannes Defining Women’s Evolution Through Plant Cell Science

Left: Kimberley, Miss PACA 2026 x IDENTITÉ

Right: Myriam, French media personality and model x IDENTITÉ

GRASSE, Southern France, May 2026 — IDENTITÉ, a French advanced skincare brand born in Grasse in the South of France and rooted in plant cell science, officially made its debut in Cannes during the 79th Cannes Film Festival 2026. Guided by its core philosophy, “Skin in Order, Advancement at Its Source,” the brand presents a high-end skincare expression to global consumers, grounded in a French plant cell science system.

As a French brand dedicated to the study of “skin-state order,” IDENTITÉ combines botanical inspiration drawn from the iris fields of Grasse with the long-term research of a French plant cell science team. Together, these foundations have shaped the brand’s proprietary IDN FLOW™ Skin Self-Circulation Advancement System, designed to create a stable and sustainable path of progression for the skin.

Laure Meyers , Deputy Global Director of Partnerships at Printemps. x IDENTITÉ

During Cannes, IDENTITÉ places a focused lens on the themes of female subjectivity and long-term skincare. The brand believes that true luxury skincare is not merely about external youthfulness; it is about establishing the skin’s internal order, stability, and enduring capacity for advancement.

“We hope women will no longer be defined by age, identity, or external standards, but will instead begin with their skin to rebuild a sense of control over their own state of being,” said the IDENTITÉ France brand team.

The brand’s inspiration originates from the long-cultivated IDENTITÉ Iris Field in Southern France. The iris flower’s naturally balanced structure and sense of order have also become a central symbol within the IDENTITÉ brand identity.

Left：Guila Clara Kessous, UNESCO Artist for Peace  x IDENTITÉ

During this year’s Cannes Film Festival, IDENTITÉ also released new brand visual content. Through the natural light and shadow of Southern France, the aesthetics of botanical order, and haute couture cinematic imagery, the brand distills its core values of “clarity, restraint, science, and advancement,” reflecting the undefined power of modern women to continue progressing on their own terms.

As a French plant cell science skincare brand, IDENTITÉ will continue to conduct long-term research around plant actives, skin-state restoration, and systems for women’s advancement.

IDENTITÉ

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